In the past few decades, television has gone from being the only game in town to being just one of many options consumers have when it comes to how they want to consume content. Just as TV shows and movies can be watched on computers, laptop, tablets and smart phones, websites such as YouTube are a great breeding ground for video content.
What is a Web Series?
A web series is generally a fictitious show that can be distributed via the internet. The word “series” suggests that each episode of a particular web series is self-contained and that the audience knows what to expect in each show. However, what might be considered a web series package could change from week to week given that it is constantly evolving.
Web series is a clever way to describe an episodic series of digital shorts, each typically five minutes and uploaded to the Internet in serial form. Typically their contents include comedy or drama that favors quick wit over the dramatic.
What are the benefits of creating one?
Every now and then, a community comes around to share information with one another. In order to get the most out of your online video community, you need to maintain a clean home. This means creating a goal for what you want the conversation to be about so that your audience is focused on those particular isues and not distractions found throughout the website or resources. If you want your community members to watch different episodes in succession without skipping any content, it is important to structure your show appropriately. Finally, hosting workshops and live video sessions are appropriate ways in which participants can gain insight into their company as well as create future content in order to raise awareness.
A podcast can be a great format if you want to make sure that your message is heard. In order for people to really take in your message, it’s important for you to provide them with the content on a regular basis. Often, all it takes is providing quality content and letting people know when new episodes are going to release. It’s very similar in the world of video because they have been able to see incredible growth in recent years. There are celebrities who focus mainly on content creation and reach many more people than ever before.
How long can a successful video series last?
A successful video, web series, or podcast has a captivating story. In order to sustain its popularity, the story must have twists and turns that keep the audience coming back for more. An hour-long show will not be able to keep the audience in their seats that long so it should be paired with additional content such as how-to tutorials and behind the scenes vlogs to build an epic story with more depth.
It can be difficult to determine how long your video series will last, but there are a few things you can think about that may make your series more successful. The length of episodes when released is an important factor in keeping followers for the series. This can also be tied back to how often the show is updated; releasing more frequently will help drive engagement from viewers making sure intrigue is maintained throughout. If success is tied with using proprietary technology and content within the videos, specific online audiences should not be the only target audience. When focusing on one particular market, you can create subscriber numbers that are best for them. Regardless of what type of online video, web series and podcast it is, success often comes down to knowing your target audience and finding an organic problem that people want to solve.
Where to find collaborators, funding and audience for your web series
You might also want to show up on social media shows like YouTube and Facebook Live. While creating online content can be a challenge, it pay’s off. It provides marketers with an incredible ROI. When viewers come across your content, they are more likely to take notes while they are watching and ultimately refer back to what you said. Encourage social interactions through comments and get more visibility by placing targeted ads as a way to support your work.
Examples and Tips on Hosting Your Web Series
A web series is a show that can be viewed on a computer or TV screen. There are two types of web series: episodic and serial. An episodic series is created in shorter episodes, like many TV shows, highlighting different characters and storylines. A serial show can have an overarching story that continues for the entire season, with each episode covering a different character’s personal journey through it. The advantages to hosting an online video show or podcast is that it can be interactive for viewers who get involved in discussions about the topics brought up.
A web series is a string of short videos that are made with the purpose of being viewed on the Internet. These shows prove to be very popular because they can follow a personal story, firm up corporate message, or even entertain viewers. If you decide to create your own show, learn best practices for hosting so that it’s easier for viewers to find and more time-efficient for you.
Conclusion
Find Original Content
- Stay away from branded content.
- Rely on Your Team
- Video, web series, podcasts have unique content that can be theirs to sell rather than someone else’s to steal
Strategically curating your work is important for branding, social media success, and with keeping viewers engaged.
